Wednesday, December 4, 2013

HTC has declared its financial data for the month of November 2013 that shows $522 million (NT $ 15.47 billion) in revenue. The revenue of November is 3.2% higher than the previous financial report posted in October. However, it is still a 27.1% decrease year over-year; it means the company is not getting targeted profit. As per the financial analysts, HTC’s posted financials desired market anticipation with a goal to ship 5.2 million handsets in Q4 this year.

HTC One Max


Nevertheless, situations aren’t seemed as optimistic as HTC would’ve wanted to see them. According to latest published data, for the entire 2013 year included December, HTC’s has earned $6.45 billion as the returns, which is still 28.6% less than 2012 season’s revenue. Moreover, as per the organization’s financial report, revenues are highly expected to slide from about 4.25% to around 14.89% consecutively to about $1.35 – $1.52 billion just in the fourth quarter with a total gross margin of about 19-20%. However, the predicted or desired financial goal couldn’t be accomplished.

Apart from that as per the financial experts, the main cause for HTC’s financial consternation is the organization’s descending market share in Europe and United States of America. The organization hasn’t been capable to lure new customers this existing holiday season with its latest offering being just only the latest mobile device, called HTC One Max.


Hence, we can say that company is completely done for this 2013 season as for as a “new product introduction” is concerned. Now, the Taiwanese seem to be concentrated on the one coming successor codenamed M8 to make desired change in the global market. 
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